Cortina celebrates 100 days to the Olympic Games Milan Cortina 2026: “Olympic Games Square 1956-2026” is born

We are 100 days away from the start of the Milan Cortina 2026 Winter Olympic Games. It is a symbolic milestone that the Queen of the Dolomites celebrates with a gesture with a strong identity value:the historic Piazza Roma changes its name to “Piazza dei Giochi Olimpici 1956-2026,” uniting thecity’stwo great Olympic adventures in a single embrace.

The square – from where the historic cable car to Pocol used to depart – has been completely redeveloped since 2012 and has returned a modern, scenic and functional public space to the town. Today, it is one of Cortina’s most representative places: it is home to the Spectaculars – the large installations of the Olympic Hoops and Paralympic Agitos – a visual symbol of the Olympic Legacy and has become a meeting point for citizens and visitors, as well as opening up to the extraordinary panorama of the Tofane mountain range that serves as its backdrop and frame.

A new emblem dedicated to the Games

The new emblem dedicated to the 70 years that separate one Olympics from the next will also be unveiled in the coming days. It was designed by Ampezzo graphic designer Francesca Ghezze, who was able to translate the community’s identity and values into a graphic sign. The new emblem, which will represent the city during the Olympics, is meant to be a bridge between past, present and future, a symbol that celebrates the continuity of an area that can boast two Olympics – 1956 and 2026 – a pride shared by only five cities in the world.

The emblem is based on a few key values:

• Community in that it represents the cohesion and participation of citizens, the sense of belonging of a community that will huddle proudly to welcome the event, aware that they live in a unique place and know how to cherish it.
• Olympic Values invokes friendship, respect and fairness: principles that inspire not only sports, but also the daily life of our community.
• Historical continuity: the 1956-2026 reference underscores the 70-year history in which Cortina has become an international benchmark for sports, nature, culture and tradition.

This emblem encapsulates the soul of a community proud of its history and ready to welcome the future with Olympic enthusiasm. The logo will accompany the city’s communication until the Games and will be reproduced on dedicated billboards and flags that will be distributed to citizens.

Statements

Gianluca Lorenzi, Mayor of Cortina d’ Ampezzo: “To have the good fortune – and the responsibility – of hosting the Olympic Games for the second time is an honor that few places in the world can boast. We are less than 100 days away from an appointment that will go down in the history of Cortina and in the emotions of each of us.

This is a challenge that our community faces with unity and determination. We are a tenacious community, capable of confrontation, but it is only fair to recognize what has been done and give satisfaction to those who have worked hard to achieve this goal.

In 100 days Cortina will welcome more than 1,500 athletes; we will be ready to support them and make them feel all the warmth and pride of our people.

Today we are also celebrating a symbolic place in our town: the square that once housed the departure of the cable car to Pocol, later known as “ex Esso,” and which today has become an iconic space, overlooking a unique scenery – the Tofane, the 5 Torri, the Becco di Mezzodì. A place that best represents the rebirth and strength of Cortina.

These Olympics are an extraordinary opportunity that has allowed us to invest, renew and look to the future with confidence. Cortina is experiencing a moment of transformation that combines sports, culture and development, thanks to a system that works when we work together.

The path we have taken is bringing us important results. Everyone, with their own contribution, has made this collective growth possible.

The anticipation we are experiencing today is full of pride and is an incentive to continue with condetermination on the path we have embarked upon: to make Cortina ever more welcoming, modern and ready to show the world its beauty and identity.

The Olympics are not just a sporting event-they are an opportunity to celebrate our community, our history and the future we are building together.”

Roberta Alverà, deputy mayor of Cortina d’ Ampezzo: “Seventy years after the first Olympic adventure, Cortina renews its bond with history and looks to the future with the same spirit as then: that of those who believe in the power of sport, the beauty of the mountains and the value of a legacy that unites generations and nations.

The new celebratory logo tells its timeless identity – a sign that cherishes the memory of the past and projects it into a future of passion, tradition, and Ampezzo pride.”