Cortina, management plan for new bobsled run launched

The Municipality of Cortina d’Ampezzo, in collaboration with the Veneto Region, other institutional stakeholders and with the technical operational support of KPMG, has developed the Financial Economic Plan (PEF) to ensure the sustainable management of the “Eugenio Monti” Sliding Centre and the full functionality of the slope also in the post-Olympic period.

The PEF is based on strict cost control, diversification of revenue sources, and the enhancement of sports and tourism activities, ensuring efficient and sustainable management by zeroing or minimizing the public contribution once the runway management has come on stream.

A model of integrated sustainability

The plan is for the track to remain fully operational even after the Games, becoming the site of an international sports calendar. Cortina Foundation, in collaboration with the relevant federations, is already working to define official competitions and training periods that will ensure regular technical use of the facility, making it a stable and strategic resource for the area.

The project also enhances the facility as a tourist and recreational bob-race hub. The so-called taxi-bob activity, a kind of amusement park attraction with professional riders, designed for both winter and summer, will allow residents and visitors to experience the thrill of the track in an accessible and safe manner.

In addition, complementary revenues are expected to be generated from some of the municipality’s real estate assets, such as the Former Bakery and the Market Square area, which are undergoing redevelopment: thanks to the investments taken care of by SIMICO, these spaces will be made functional and put to income, generating a structural profitability intended to help cover the facility’s operating costs and will provide concrete support for the long-term economic balance envisaged in the plan.

A concrete commitment of the Veneto Region

As part of this path, the Veneto Region has allocated €3 million to support the start-up phase of the plant in the three-year period 2025-2027, dedicated not to covering operating losses but to the purchase of equipment and initial supplies.

Statements

Luca Zaia, President of the Veneto Region

“The new bobsled run in Cortina is much more than a sports infrastructure: it is a symbol of what Veneto and Italy are capable of building. A work of great technical and architectural value, it will be an engine of growth for youth sports, for winter and summer tourism and for our entire mountain territory. This Sliding Centre will become an international reference point, hosting training, competitions and meetings that will train new generations of champions, in the wake of the legacy left by Eugenio Monti, the legendary ‘flying red’. Investing today in facilities like this means leaving a concrete legacy: a living space, capable of generating value, opportunities and pride for the future. And with the possibility, even in summer, to offer tourists and sportsmen the unique experience of guided descents.”

Gianluca Lorenzi, Mayor of Cortina d’Ampezzo

“The Sliding Centre is not just a sports facility: it is a challenge that we have taken on as a community and are turning into a concrete opportunity for Cortina. Thanks to a serious financial plan, the support of the Veneto Region and the synergistic work of these months, today we can say that this facility has a solid foundation to look to the future. We do not want to leave cathedrals in the desert, but places that are alive and frequented, capable of generating value – for athletes, for tourists, for all our people. It is a project on which we will continue to work with determination. Because this runway, born amidst a thousand discussions, will instead be one of the most beautiful legacies we will leave to future generations.”