Milan Cortina 2026 Games: directions for commercial activities

Ahead of the XXV Olympic Winter Games Milan Cortina 2026 and the Paralympic Winter Games Milan Cortina 2026, our town is preparing to welcome visitors, athletes, media and operators from all over the world. Business activities will play an important role in this scenario. That is why it is useful to clarify from now on how to set up your business activities, what you can do and what you cannot do, especially to avoid misuse of Olympic and/or Paralympic Properties or misunderstandings about participation in the event.
Elements such as the logo, mascots, the five circles or the expression “Milano Cortina 2026” and its derivatives, are protected, reserved for official partners and protected by law at all times: before, during and after the Games. It is therefore essential not to use them.

You may decorate your store inspired by winter sports and snow, creating thematic settings, as long as no association with the Games is suggested.
References to participating countries and official competition venues are to be avoided. No products with Olympic or Paralympic trademarks may be displayed, sold or distributed within the outlet unless they come from officially authorized channels.

On merchandising: only official products, recognizable by the hologram on the label, may be sold. All other items-even if only inspired by the Games-are not allowed unless they have been authorized.

Even for promotional communications (social posts, flyers, offers), it is crucial to avoid any direct reference to the Games unless you have official authorization. One cannot suggest-not even indirectly-an affiliation with the Olympic organization, nor promote products or services as if they were related to the event, in order not to mislead the end consumer about the existence of an official link to the Games.

Finally, special attention should be paid to the venues area, i.e., areas within 500 meters of the race facilities-the Olympia Tofane Ski Slope, the Sliding Centre or the Olympic Stadium. More restrictive rules apply in these areas: unauthorized street trading is prohibited and promotional materials cannot be distributed. Advertising spaces are reserved for official partners.

Everyone will be able to contribute to creating a welcoming atmosphere consistent with the Olympic spirit, enhancing the image of the resort in a decorous manner and in line with the principles of fairness and current regulations. To purchase authorized materials, you can contact Milano Cortina 2026 Foundation on the Homepage | Milano Cortina 2026

Any questions or clarifications can be addressed to: affarilegali@milanocortina2026.org